Audience Targeting

 

From my audience targeting, I intend to come to a conclusion of who I am trying to attract from my short film because I can then include different ideas which will appeal to a certain audience rather than trying to cover a vast selection of audiences. 



This is an example of a female my short film would attract to. I chose her as my target audience because she is an older teenager, who will be able to watch films with less censorship but isn't too old. I think she suits my film because she enjoys watching thrillers as they're one of her favourite genres. 

This is an example of a male my short film would attract to. He is quite similar to my female example, except he enjoys quite violent films. This could include thrillers, horrors or gang films etc. I intend for my short film to have some relative violence, I think he would enjoy.

From deciding who my target audience is I can now choose different features which will appeal to them. For example, language such as swearing, props I can use, what characters will wear, the setting, time period etc.