Audience Research

 I am going to produce a survey online with around 9 or 10 questions which will all relate to thriller films and what people’s likes and dislikes are. This will help me with creating a short thriller film because I can get ideas from what majority of people who complete the survey prefer. Finding out what is most popular amongst people can show me whether I need to change my plans as well. I am also going to film a focus group watching a short thriller film then discussing it afterwards as a group, this will show me what people reactions are to this specific type of film and there first impressions. During the discussion they will be asked some questions about the film they’ll watch and thrillers in general. This will give me an idea of people opinions on thrillers and short films that I can then apply to my own short thriller film.

Link to my SurveyMonkey - https://www.surveymonkey.com/s/8B2KM79

My results:

 

From results from my first question, I can see that majority of the people who completed my survey were aged 18-24 and the oldest person to complete my survey was between the ages of 35-44. From this I can tell that this is more of a younger generations responce to thriller films.

 Question two of my survey shows that 50% of the people who completed my survey felt 'confident' towards the thriller genre, 30% of people felt in between confident and not confident and 20% felt 'a little confident'. I was happy with these responses as it told me tha no on who completed the survey was 'not confident at all' so will understand to an extent.

My results from question three will help me as I intend to use the most popular expectation of a thriller in my short film - 'Suspence/tension'. I will use this the most prominently in my short film. 

From my results of question four, I found people prefer male villains and heroes. These tend to be the main characters.

From question five, I have found that majority of people dislike having an obvious plot line that they can guess. Therefore I will  try to make my short film as unpredictable as I can.

The most popular setting is a city for a thriller and the second most popular setting is remote, this was quite clear from my results. I will consider both these settings for my short film.

Peoples favourite thriller films could give me ideas for my own short, thriller film.

Horror thrillers were the most popular result for question nine. I will consider this for my short film or use aspects of horror thrillers in my short film.

Audience research focus group:


edit of focus group final from Lucy Trigger on Vimeo.

I chose to use a focus group to find out different peoples opinions on thrillers. I selected a thriller, short film and the focus group watched it together. Then, they sat around a table and answered some questions and had the opportunity to give their opinions and discuss their own thoughts.

From this task I have learnt what my audience like in a thriller film and which aspects are most reoccurring favourites, this will help me know what to include in my own short film to appeal to the right audience. It also meant that if I included things that people do not like, I am now aware that I need to change that and what would be favoured instead. It can also tell me what to include in my film as it’s been chosen by a small minority but not to use too much as it’s not a main favourite.